The Culture Industry in Brazil
From the ‘Classic’ Model to the Digital Media
Keywords:
Broadcasting, Brazilian Cinema, Internet, Culture IndustryAbstract
The "classic" model of the culture industry, according to Adorno's and Horkheimer's typification in the Dialectic of Enlightenment, arised in the first decades of the 20th Century, based on the appropriation, by the then rising monopoly capitalism, of technologies of reproducing sounds and images like movies and gramophone with the possibility of broadcasting them, as in the case of radio and TV. According to this model, Brazil was one of the first countries to have an indigenous culture industry, since radio broadcasting began there in the twenties and the thirties appeared the earliest motion pictures produced in the country. In addition, television broadcasting in Brazil began to work as early as 1950 and has had an enormous development since then. However, as it is broadly known, around 1990 the culture industry went through a strong process of modification due to the overcoming of analogical technology and prevailing of digital media, on the one hand, and as a consequence of the so-called globalization, on the other. Also the Brazilian culture industry underwent this situation, and the analysis of that process is a topic of this article as well.
Downloads
Published
Issue
Section
License
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
1. The ideas and opinions expressed in the submitted manuscript are the sole responsibility of the author, and do not necessarily reflect the opinions of the journal
2. Authors are able to enter into separate, additional contractual arrangements for distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) after the publication acceptance, as it can lead to productive exchanges, as well greater citation of published work (See The Effect of Open Access.
